Augment Reality Augments Your Lives

Augmented reality allows you to see, in real time, data about your surroundings. It’s different from having the internet on your phone—you don’t actually have to look anything up, and you don’t actually have to know exactly what you’re looking for. Augmented reality is more like a having a sixth sense—and a seventh and eighth sense—that makes data a natural, passive part of how you see the world.

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Wilderness Downtown

Wilderness Downtown is an amazing piece of music video that’s to be enjoyed on Chrome. The project utilizes html 5 and accesses the google street view to create a great interactive piece. The arrangement of the windows and the sequence of the pop ups creates a 2ndary sequential narrative on top of the video. The creators of the music video really thought about user interactivity and how to bring the them into the video allowing them to relate, and the extra layer of narrative just brings so much depth into the video. Html 5 is definitely the direction the web is moving towards post flash era.

Stress Relief

Baboons are nasty, brutish, and short. They have a long muzzle and sharp fangs designed to inflict deadly injury. Their bodies are covered in thick, olive-colored fur, except on their buttocks, which are hairless. The species is defined by its social habits: The primates live in troops, or groupings of several dozen individuals. These troops have a strict hierarchy, and each animal is assigned a specific rank. While female rank is hereditary — a daughter inherits her mother’s status — males compete for dominance. These fights can be bloody, but the stakes are immense: A higher rank means more sex. The losers, in contrast, face a bleak array of options — submission, exile, or death.

So what does it all have to do with stress relief? Read on here.

The Municipal Art Society of New York Identity

New identity, mission, tagline and annual report for The Municipal Art Society of New York (MAS). During the last year Soulellis Studios worked with MAS to strategically re-brand the 115-year-old NYC institution. The whole thing took place over a few month as objects were gradually added to the branding. But over all everything looked great.

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Blog Move

Okay, so I’ve been trying for a while now to figure out why haven’t any of my posts been showing up at Blogger. Well turns out it has something to do with my attempts at hiding their blogger bar on the top of the blog. Seems like editing the css was a bad idea. Anyway, I really don’t like the bar so I decided to switch over to WordPress, and things seem to work great. Anyway, still need to customize it some more, but really looking forward to use this. 🙂

Ciao for now!

Heavy Rain Revolutionizes Story Telling and Game Play

Quantic Dream’s last title, dubbed Indigo Prophecy in North America and Fahrenheit pretty much everywhere else, tried to bridge together intricate storytelling with gameplay by using what were essentially quick-time events (think Dragon’s Lair). A button prompt appears on the screen, and if you press it in time, the game continues and you get another one. If you don’t, you fail and usually wind up staring at the words “Game Over”.

With Heavy Rain, the studio took this control mechanic to a completely different level by removing the win/fail result and instead turned it into what can best be described as a branching narrative. You can’t ever actually fail in Heavy Rain. There is no Game Over screen, and nothing will force you to have to replay anything. No matter what you do, the game, its characters and the story move on.

This has multiple effects. If you’re in an action sequence, missing one prompt might not mean much other than that the fight or chase would play out a little differently. Rather than taking out the bad guy right then, you might get knocked down but get another chance right after that. Miss too many and the bad guy might get away, but like I said, the story will continue on, no matter the result. In other instances, these options (as there is often more than one button available to you at any one time) will decide what a character says, how they react to something, what you interact with or so on and so forth.

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The studio’s promotional video for the game at the early stages of development:

Is Digital Media Worse for the Environment Than Print?

Just because we cannot see something doesn’t mean that it doesn’t exist. While paper mills emit visible plumes of steam and waste paper can pile up visibly in our homes and businesses, the invisible embodied energy or “grey energy” used to manufacture digital technologies and the toxic e-waste associated with electronics are largely out of sight and out of mind, but their impacts can be profound.

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